SWOT Analysis
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Strong brand recognition -
Experienced management team -
Diversified product portfolio
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Dependence on a single major customer -
Limited international presence
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Expansion into new markets -
Development of new products
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Intense competition -
Economic downturn
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Strong online presence -
Wide range of products -
Competitive prices
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Limited physical store presence -
Dependence on a single major supplier
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Expansion into new geographic regions -
Development of new product lines
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Intense competition from other e-commerce sites -
Economic downturn affecting consumer spending