In the stock market, a Roll Forward refers to the act of extending the settlement date of a trade to a later date. This can be done for a variety of reasons, such as to give the trader more time to come up with the funds to pay for the trade, or to allow the trader more time to monitor the performance of the stock and make a decision about whether to hold or sell.Roll forwards can also be used as a way to adjust the terms of a trade, such as by changing the strike price of an option or the quantity of shares being traded.