A Pre-IPO Placement is the sale of a company's shares to a select group of investors before the company goes public through an initial public offering (IPO). Pre-IPO placements are typically made to institutional investors, such as mutual funds, hedge funds, and venture capital firms, and are typically conducted through a private placement.Pre-IPO placements are often used by companies to raise capital and build a base of institutional investors ahead of an IPO. They can also provide a way for companies to test the market's appetite for their shares before going public.Pre-IPO placements are typically offered at a discount to the price at which the shares will be sold in the IPO, which can make them attractive to investors. However, they also carry additional risks, as the company has not yet gone public and the shares may not be liquid.It is important for investors to carefully consider the risks and potential rewards of a pre-IPO placement before making an investment. This may include evaluating the company's financial performance, growth prospects, and the terms of the placement.