Platykurtic refers to a statistical distribution that is flatter than a normal distribution, also known as a bell curve. A normal distribution is a symmetrical distribution of data that is characterized by a bell-shaped curve, with the majority of the data points clustered around the mean and fewer data points at the extremes.In contrast, a Platykurtic distribution is flatter and has fewer data points at the extremes, with more data points closer to the mean. This can be visualized as a distribution with a shorter, wider curve than a normal distribution.Platykurtosis is a measure of the kurtosis, or the degree of peakedness, of a distribution. A distribution with a high level of kurtosis, such as a normal distribution, is said to be leptokurtic. A distribution with a low level of kurtosis, such as a platykurtic distribution, is said to be platykurtic.Platykurtic distributions are often encountered in financial markets, as prices and returns tend to be distributed more evenly and less skewed than in other types of distributions. Platykurtic distributions are also often seen in data that is subject to constraints or bounds, such as data that is bounded by a minimum or maximum value.It is important to note that platykurtosis is only one aspect of a statistical distribution, and it should be considered in conjunction with other measures, such as the mean and standard deviation, in order to fully understand the characteristics of the distribution.However, plain vanilla products may also be seen as less exciting or less rewarding than more complex products, as they may offer lower returns or fewer potential benefits. As a result, investors and traders may be more likely to choose more complex products in an effort to achieve higher returns or achieve specific investment goals.