A Hold Rating is like a "meh" for stocks. It's not great, but it's not terrible. If you already own the stock, you can keep it, but there's no need to buy more. This rating is better than sell but worse than buy, meaning that investors with existing long positions shouldn't sell but investors without a position shouldn't purchase either.A hold recommendation is like being in limbo - you're neither here nor there. You're not making money, but you're also not losing any. For some people, that's good enough. But for those who are looking to make a profit, a hold recommendation is the kiss of death.