Earnings Reports are important because they tell us how a company is doing. They include items such as net income, earnings per share, earnings from continuing operations, and net sales. Net income is the amount of money that a company makes after expenses have been paid.Earnings per share is the amount of money that each common stockholder receives for every share they own. Earnings from continuing operations are the profits made by a company's main business activities, excluding any one-time events or charges. Net sales are the total amount of money that a company brings in from its sales.All these figures help us to understand how well a company is doing and whether it is making more or less money than it did last year. We can also use them to compare companies to see which one might be worth investing in. So pay attention when you hear about earnings reports on the news; they're important.