A Discount in finance and investing refers to a situation when a security is trading for lower than its fundamental or intrinsic value. This can happen for a variety of reasons, but often happens when investors are bearish on a particular asset. When this happens, savvy investors may look to buy the security at a discount in order to profit from a later rebound in price.One example of this would be if a company's stock is trading at $10 a share, but the company is fundamentally sound and is expected to grow in the future. An investor who believes that the stock will rebound in price in the future may buy the stock at $8 a share in order to earn a profit when the stock rebounds to $10 a share.