The process of launching new goods or services on the market is known as Commercialization. Production, distribution, marketing, sales, customer support, and other crucial tasks essential to the commercial success of the new good or service are included in the wider act of commercialization. It is through this process that businesses are able to create value for their shareholders and generate wealth for society as a whole. While there are many benefits to commercializing new products and services, there are also some potential risks that should be considered.The first step in commercializing a new product or service is typically developing a business model that outlines how the product will be produced and distributed, as well as how it will be marketed and sold. Once this plan is in place, businesses need to identify and assess any potential risks associated with bringing the product or service to market. This includes assessing things like competition from existing products or services, regulatory compliance issues (e.g., safety approvals), supply chain disruptions etc... After all of these risks have been identified and assessed businesses can then put together a risk management plan designed to mitigate any negative impacts that may occur if things go wrong..Assuming everything goes according to plan once a business launches its new product or service it typically starts generating revenue which can then be reinvested back into research & development efforts aimed at improving/expanding its portfolio of offerings. Over time this continual cycle of innovation & growth leads not only to increased profitability but also increased economic output (i..e., jobs) as well as improved standards-of-living for society as whole In conclusion; while there certainly are some risks associated with commercializing new products & services those risks can generally be managed through proper planning & execution.