Business Intelligence (BI) is the procedural and technical infrastructure that collects, saves, and analyses data generated by a company's activities. Data mining, process analysis, performance benchmarking, and descriptive analytics are all examples of business intelligence (BI). Business intelligence (BI) analyses all of a company's data and displays it in easy-to-understand reports, performance measurements, and trends that help management make choices. The goal of business intelligence (BI) is to help a business make better decisions.The data that is collected and analyzed by business intelligence (BI) can come from many different sources, including:1- Marketing: website visits, social media engagement, lead generation, etc.2- Sales: customer purchase history, product sales, etc.3- Operations: manufacturing data, shipping data, inventory levels, etc.4- Finance: financial reports, budgeting data, etc.