There is no question that a company's ability to have their customers identify their brand by its qualities over another is referred to as Brand Recognition. Brand recognition is a marketing and advertising idea. When individuals know a brand by visual or aural clues like logos, slogans, packaging, colours, or jingles rather than being formally exposed to the company's name it is deemed successful. Companies frequently perform market research to assess the effectiveness of their brand awareness tactics..Successful branding can create customer loyalty which in turn leads to increased profits for companies. Brand recognition builds trust between customers and businesses because it assures customers that they are buying something they know and trust. In an increasingly competitive marketplace where consumers have more choices than ever before, strong branding can be the difference between success and failure for companies.
