A company's Brand Identity is one of its most important assets. It can be what sets a company apart from its competitors and attracts customers. The visual characteristics of a brand, such as colour, design, and logo, that identify and distinguish the brand in the eyes of customers are referred to as brand identity. Brand identity differs from brand image. Brand image is what people think about a particular product or company; it's based on past experiences with that product or company. Brand identity is based on how the customer perceives the visual elements of the branding, not on past experiences.A strong brand identity can help create loyalty among customers and encourage them to return again and again. It also makes it easier for customers to remember a company's name and products when they see them advertised or mentioned in conversation. A well-designed logo can be particularly effective in this regard; studies have shown that people are more likely to remember logos than text alone.Designers who work on branding projects must take all these factors into account when creating an effective brand identity for their clients' businesses.
