The operating of storefront sites apart from the institution's home office for the convenience of customers is known as Branch Banking.Branch banking in the United States has seen substantial changes in response to a more competitive and integrated financial services industry since the 1980s. One of the most notable developments is that banks have been allowed to market investment and insurance products, as well as banking services, under the same roof since 1999.Branch banking is a convenient way for customers to conduct banking transactions without having to visit the bank's home office. In the United States, branch banking has become more competitive and integrated in response to a more competitive and integrated financial services industry. As a result, banks are now allowed to marketing investment and insurance products, as well as banking services, under the same roof. This has made banking more convenient for customers and has resulted in more competition among banks.